On 06/04/2011 the EU Council declared the Government of President Gbagbo illegitimate and introduced sanctions (including personal ones). On the next day, the respective decision was published in the EU Official Journal. On 07/07/2011 Dr. Gbagbo filed an application for annulment of those measures. The EU General Court replied that he had missed the deadline that was on 01/07/2011, as calculated from the day of publication on 07/04/2011. The argument that no one told Gbagbo about those measures while he was occupied with the civil was in Côte d'Ivoire, didn’t work.
The day of publication in the EU Official Journal becomes thus an absolute start of the deadline calculation.